Went to prospect of a new year, and in previous years was that printing industry seems to be facing a greater challenge this year, in addition to continuing European debt crisis, manluolan bankruptcy filing, Kodak and other companies made a lot of people on the development prospects of the industry is full of doubts. To this end, the United Kingdom famous printing press of the print magazine on Canon, EFI, Kodak, Heidelberg and interviews were conducted on behalf of companies such as cobalt, listen to their views for the development of printing industry in 2012.
Challenges and opportunities of printing industry
EFI, Senior Vice President and General Manager, Lini think printing industry's biggest opportunity lies in the transition from traditional printing to digital printing and the automation of production processes, this printing brings more flexibility and productivity, thus making it more advantage in competition with other media. In the printing industry in the New Year in the face of the greatest challenge is that some companies are reluctant to accept change, just keep on fighting a price war. Heidelberg United Kingdom company General Manager jielade·xiniu think 2012 drupa exhibition for businesses in 2012 is vital, and bring you valuable development opportunities. It will become a touchstone of the inspection and printing industry and the economy. In his opinion, the greatest challenges are facing the printing industry turmoil and economic recession in the euro zone, and the tightening of Bank lending.
B2B marketing Vice President of Kodak Company Chris Pine says change will continue to accelerate in the printing market, for those who are able to adapt to changes in the market of enterprises to create more opportunities. Printing industry must unite, introduction of new technologies, in order to enable better integration with print and digital media. Printing companies are well prepared to provide new services, such as cross-channel campaign management, communications, data management and the package decoration and more.
Expected to exceed the printing area
In the area of digital printing, Print Manager at Canon Europe company daiwei·puleisikaite think, must establish its position in the media mix in printing, and print service providers need to demonstrate printing for marketing return on investment. In fact, cross-media communication in the proportion of marketing mix in increasing year by year, and print buyers want to get personalized service from print service provider, they are able to provide additional cross-media tools print service providers are often able to get a more favorable position in competition. Mazuo·Lini, digital short version and the increasing importance of personalized printing, at the same time it will also be one of the fastest growing areas in the field of printing production.
For commercial printing houses and publishers, as customers start from a digital printing press out more opportunities, personalized printing will continue growth in 2012. Digital printing can not only improve the short version of cost-effectiveness and efficiency of the supply chain, and can make printing more easily towards value-added services and to develop their own business. As high-speed inkjet printer, designed for hybrid offset production environment embossing systems and the emergence of high quality toner printer, printing to get higher response rates through personalized printing, and establish a closer connection between marketers and consumers.